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NIKE SKIMS
SP26 EMEA LAUNCH RECAP
IN SP26 WE CELEBRATED THE HIGHLY ANTICIPATED ARRIVAL OF NIKESKIMS IN EMEA. WITH THIS LAUNCH, WE WANTED TO IGNITE DEEP PRODUCT LUST AND CONVERSATION, ROOTED IN SPORT AND TOLD THROUGH AN UNEXPECTED PERSPECTIVE, THROUGH THE LENS OF BALLET. WE ALSO FOCUSED ON ESTABLISHING A STRONG CONNECTION WITH OUR EMEA CONSUMER, INSPIRING HER TO WANT TO BE A FIT GIRL, OUR DISTINCT CONSUMER MUSE.
AND THIS WAS JUST THE BEGINNING, AS WE REMAIN LASER FOCUSED ON STRENGTHENING OUR BRAND PRESENCE IN THE MARKETPLACE AND AWARENESS AMONG OUR CORE DEMOGRAPHIC WITH EVERY NEW COLLECTION DROPPING TWICE PER SEASON.
SP26 MARKED THE START OF OUR BRAND BUILDING JOURNEY IN EMEA AND WE ARE EXTREMELY PROUD TO SHARE SOME OF THE KEY HIGHLIGHTS AND ENERGY FROM THIS LAUNCH.
WITHIN 24 HOURS, WE HAD OVER
1 BILLION IMPRESSIONS
WITHOUT ANY PAID MEDIA
THE CAMPAIGN AUDIO HAS OVER
5,100 USES
ACROSS INSTAGRAM & TIK TOK
THERE ARE MORE THAN
296,000 POSTS
ABOUT THE CAMPAIGN
THE NIKESKIMS FILM IS @NIKE INSTAGRAM's
HIGHEST ENGAGED VIDEO
OVER 2.3 MILLION ENGAGEMENTS
+353% VS BENCHMARK
@NIKE TIKTOK'S MOST
SHARED POST
OVER 61K SHARES WITH THE VIDEO VIEW TIME
AT MORE THAN 3 YEARS, 7 MONTHS & 23 DAYS
SECTIONS
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4
NIKE
DOORS
3
ENERGY PARTNERS
HIGHSNOBIETY, KITH, DSM PARIS & LONDON
1
NIKESKIMS
POP-UP IN PARIS
HOI PARIS OPENING
XX
KIM KARDASHIAN
FAN INTERACTION
$112K
RSV
1582
UNITS SOLD
PARIS POP-UP
XX
500
PEOPLE QUEUES DAILY
146,802
OVERALL TURNOVER
1872
OVERALL SALES
3094
OVERALL TRAFFIC (PAX)
HIGHNOBIETY X NIKESKIMS BERLIN LAUNCH EVENT
XX
250 PLUS
GENZ GUESTS
FULLY BOOKED BARRE & PILATES CLASSES
HIGHSNOBIETY EDITORIAL & SOCIAL CONTENT
IMP LAUNCH
XX
NIKE KING'S ROAD & OXFORD CIRCUS LONDON
DSM PARIS
& LONDON
KITH PARIS
AND NIKE LAB LAUNCHED ON 2.7
KEEP IT TIGHT 2026 - NIKERUNDOWN.COM
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