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NIKE SKIMS
SP26 EMEA LAUNCH RECAP
IN SP26 WE CELEBRATED THE HIGHLY ANTICIPATED ARRIVAL OF NIKESKIMS IN EMEA. WE IGNITED DEEP PRODUCT LUST AND CONVERSATION, ROOTED IN SPORT AND TOLD THROUGH THE UNEXPECTED PERSPECTIVE OF BALLET. WE ALSO FOCUSED ON CONNECTING WITH OUR OUR DISTINCT NIKESKIMS CONSUMER MUSE - THE NIKESKIMS FIT GIRL.
AND THIS WAS JUST THE BEGINNING, AS WE REMAIN LASER FOCUSED ON STRENGTHENING OUR BRAND PRESENCE IN THE MARKETPLACE AND AWARENESS AMONG OUR CORE DEMOGRAPHIC WITH EVERY NEW COLLECTION DROPPING TWICE PER SEASON.
WITHIN 24 HOURS, WE HAD OVER
1 BILLION IMPRESSIONS
THE CAMPAIGN AUDIO HAS OVER
5,100 USES
ACROSS INSTAGRAM & TIK TOK
THERE ARE MORE THAN
296,000 POSTS
ABOUT THE CAMPAIGN
THE NIKESKIMS FILM IS @NIKE INSTAGRAM's
HIGHEST ENGAGED VIDEO
OVER 2.3 MILLION ENGAGEMENTS
+353% VS BENCHMARK
@NIKE TIKTOK'S MOST
SHARED POST
OVER 61K SHARES WITH THE VIDEO VIEW TIME
AT MORE THAN 3 YEARS, 7 MONTHS & 23 DAYS
SECTIONS
4
NIKE
DOORS
4
ENERGY PARTNER DOORS
HIGHSNOBIETY, KITH DSM PARIS & LONDON
1
NIKESKIMS
POP-UP IN PARIS
KIM KARDASHIAN
FAN INTERACTION
$112K
RSV
1582
UNITS SOLD
KEY LEARNINGS & ACTIONS
SHE IS A DIGITAL FIRST CONSUMER BUT APPRECIATES A WELL-CURATED BRAND EXPERIENCE: OUR PARIS POP-UP HAS SEEN INCREDIBLE TURNOUT WITH CONSUMERS EAGER TO EXPERIENCE THE BRAND AND CAPTURE CONTENT, NOT JUST SHOP PRODUCT, PROVING THAT POP-UPS ARE BENEFICIAL FOR BRAND BUILDING ESPECIALLY WHILE WE ARE STILL IN OUR INFANCY.
WHAT'S NEXT
3.12
SP26 DROP 2
LEADING WITH KIM KARDASHIAN CREATIVE
3.16
LONDON NIKE OXFORD CIRCUS ATHLETE-LED EVENT
4.30
SU26 DROP 1 MARKETPLACE LAUNCH
KEEP IT TIGHT 2026 - NIKERUNDOWN.COM
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